How to Use AI for Content Creation: Prompts and Workflows for Social Media and Flyers
We recently ran into a roofer who complained that he tried to use ChatGPT to create a marketing flyer, but it didn’t work. This is a common challenge. While AI can be a powerful aid in content creation, you need to learn how to use it – just like any other tool. Given the near-universal importance of content creation for any small business – whether for social media or physical flyers – this is one of the most requested features we hear about.
In fact, it’s one of the most frequently referenced duties in administrative-assistant job postings, whether as a core function or a great-to-have bonus. In the United States, the average consumer is on social media for nearly an hour and a half per day; we al know that a brand’s social presence affects trust and buying decisions.
Teams also report spending significant time each week on content creation, reporting, and planning. The good news is that a few simple workflows can help you leverage AI to automate a lot of content creation challenges.
How to Use AI for Content Creation: Prompts and Workflows for Social Media and Flyers
Why one model to do everything often disappoints
It is tempting to ask one AI to write the copy and generate the image in a single shot. In practice, at least as of October 2025, you get better results by splitting the job. Text models predict words and structure, which is great for outlines and drafts. Image models predict pixels that look plausible, which is great for mood and style. They are not built to enforce logic like counting objects, binding attributes to the right thing, or placing long words with perfect spacing. In fact, generating coherent text appears to be one of the weakest points of current image-generation models – even cutting-edge models like Google’s “nano banana” that have taken the internet by storm. That is why all in one prompts often produce garbled poster text or off-brand layouts.
What image generators are good at vs weak at
- Good at: overall vibe, color, composition ideas, photorealism, concept mockups, backgrounds.
- Weak at: placing long headlines, matching exact fonts, obeying margins, spelling phone numbers or URLs, and maintaining object counts consistently.
Why text inside images is hard
Text in pictures requires precise character shapes and spacing. Diffusion models treat letters like textured shapes, not language. That makes legibility fragile. The fix is simple. Write the words with a text model, then place that text in a design template where you control font, size, and alignment. You can still use an AI image as a background and keep the copy as live text on top.
These are simple prompts you can paste into your favorite consumer AI app – whether that’s Gemini, ChatGPT, or Claude. Replace square bracket text with your details.
Prompt for tweet generation
Write 5 tweets about [topic or offer] for local customers in [city].
Keep each under 240 characters.
Tone is [friendly and practical].
Include 1 relevant hashtag and a short CTA.
Our voice examples: [one playful, one helpful, one urgent].
Prompt for generating LinkedIn posts
Write 2 LinkedIn posts about [insight, customer win, or tip].
Audience is [industry or job title].
Goal is [start conversations and drive site visits].
Structure: 1 hook sentence, 3 bullet insights, 1 question to invite comments,
and a soft CTA linking to [landing page].
Prompt for generating Instagram posts
Write 3 Instagram captions for a photo of [describe photo].
Voice is [warm and local].
Each caption should include an emoji, a line break, and 3 location hashtags.
End with a short action like "DM for a quote" or "Tap link in bio".
Prompt to repurpose one idea across networks
You are my social copy assistant. Take this core idea: "[summary of message]".
Create:
- 1 tweet under 240 chars with 1 hashtag.
- 1 LinkedIn post with a hook, 3 bullets, 1 question, soft CTA to [URL].
- 1 Instagram caption with an emoji and 3 local hashtags.
Keep tone [choose: plainspoken, upbeat, expert]. Avoid jargon.
AI assisted flyers and print pieces
For flyers, door hangers, or handouts, use AI for the copy and place it in a template. Do not rely on an image generator to spell your phone number or web address. That is where many attempts fall apart. Generate a background if you like, but keep the words editable.
Prompt for flyer copy
You are a copywriter for a local [roofing or service] company.
Write tight copy for a one page flyer.
Sections: headline under 10 words, 3 benefit bullets, 1 trust element
(license, years in business, or warranty), 1 limited time offer,
and a clear CTA with phone and URL.
Brand voice: [plainspoken, hardworking].
Target neighborhood: [name].
Add a one line disclaimer at the end.
How we can help
If you want these steps stitched into a simple system, we offer integrated AI automation workflow solutions for marketing and content creation and social media management. We can help you develop prompts tailored to your voice and needs, and speed up the process of creating content for marketing your small business – whether via flyers or social media posts. Contact us to talk through the kind of content you’d like to generate, or join the mailing list for more helpful guides like this one.
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Sources
- Datareportal. Global social media users, July 2025 and Digital 2025 July Statshot.
- Smart Insights summarizing GWI. Average daily usage 2 hours 21 minutes.
- Insider Intelligence eMarketer. US time spent 1 hour 27 minutes per day.
- MarketingProfs. Hours per task per week for social teams.
- Swat.io. Average weekly time on social management.
- On image model limits: MDPI review on text in images Challenges in Generating Accurate Text in Images and arXiv survey In what ways do text to image models fail.